Ecommerce marketing that grows revenue, not just traffic.
Interconnections is an ecommerce marketing agency that builds full-funnel growth systems for online stores. We connect paid media, SEO, email, and creative into one strategy, then measure what actually matters: revenue, margins, and MER.
- $500M+ in ad spend managed for ecommerce brands
- Avg 4+ year client partnerships
- No long-term contracts
Your channels are running. Your revenue is flat.
Most ecommerce brands hire separate agencies for separate channels. One team runs paid ads. Another handles email. A freelancer does SEO. Nobody is looking at how these channels work together, and nobody is accountable for the overall result. You end up paying for activity across five dashboards with no clarity on what is actually driving revenue.
The real problem is not any single channel. It is the gap between them. Your paid media team does not know your email flows are broken. Your SEO content is not aligned with your ad strategy. Your creative is not informed by conversion data. Each vendor optimizes their silo while your MER stays flat and your margins shrink.
Interconnections operates as one ecommerce marketing team across every channel. We start by understanding your unit economics, your margins, and your actual growth bottleneck. Then we build a system where paid media, SEO, email, creative, and CRO all work together. One team. One strategy. One number that matters: how much profitable revenue you keep.
“They became an extension of our team. Highly responsive, flexible, and collaborative. 3.5x return on investment.”
VP of Ecommerce
Karma and Luck
Every channel your online store needs, all under one roof
Interconnections does not sell isolated services. We diagnose your ecommerce business and deploy the right combination of channels to grow revenue profitably. Here is what we bring to the table.
Paid Advertising & Shopping
Meta, Google Shopping, TikTok, and Pinterest campaigns built around your margins and break-even ROAS. We manage $500M+ in ecommerce ad spend with in-house creative production.
Ecommerce SEO
Product page optimization, category architecture, and content strategy that drives organic revenue. One Interconnections client grew organic traffic 410% and earned 104 AI citations across five platforms.
Email & SMS Marketing
Welcome flows, abandoned cart sequences, post-purchase campaigns, and BFCM strategy that turns one-time buyers into repeat customers. We have doubled revenue per recipient for ecommerce clients through segmentation alone.
Conversion Rate Optimization
Product page testing, checkout optimization, and landing page experiments backed by data. Interconnections has lifted ecommerce conversion rates by 35% to 202% depending on the starting baseline.
Creative Strategy & Production
Ad creative, product photography direction, and UGC-style content produced in-house. We test systematically and scale winners. Two creatives with $50K+ spend each at 2.5+ ROAS is typical for our ecommerce clients.
Analytics & MER Reporting
We measure ecommerce performance using Marketing Efficiency Ratio, not siloed platform ROAS. You get one dashboard that shows true business performance across every channel Interconnections manages.
Not every brand needs every channel.
Interconnections figures out what your ecommerce business actually needs, then builds the right system.
Revenue growth you can verify
Kids Toys Brand: From $1.7K to $32K Monthly Revenue
Interconnections built a full-funnel ecommerce marketing system for a kids toys brand starting from near zero. Paid media, AOV optimization, bot mitigation, and email strategy drove +596% YoY revenue growth with a stabilized MER of 1.5 to 2.0.
Needlepoint Brand: $50K to $228K Monthly Revenue
Interconnections scaled a premium crafts ecommerce store from $50K to $228K in monthly revenue over six months. Meta and Google campaigns managed alongside email, with a peak MER of 13.0 and consistent month-over-month growth.
Lifestyle Brand: 10x Ad Spend While Maintaining Efficiency
Interconnections scaled daily ad spend from $1K to $10K for a lifestyle ecommerce brand while maintaining 2.5+ ROAS. Landing page CVR improved 35%, email signups grew 50%, and Q4 performance beat the prior year by 30%.
How Interconnections grows ecommerce brands
Every ecommerce marketing engagement follows the same structured approach. No guessing, no generic playbooks. We diagnose first, then build the system your store actually needs.
Ecommerce Audit & Diagnosis
We analyze your store performance, unit economics, channel mix, and conversion funnel. We identify where revenue is leaking and which channels have the highest upside. This is not a generic checklist. Interconnections looks at your margins, your AOV, and your actual customer journey.
Channel Strategy & Roadmap
Based on the audit, we build a prioritized plan. Which channels to invest in, what creative to produce, what flows to build, and what MER target to aim for. You will know exactly what we are doing, why, and what success looks like within 90 days.
Execution Across Channels
We launch campaigns, build email flows, optimize product pages, and produce creative. All managed by one Interconnections team. No handoffs between vendors. Weekly reporting keeps you in the loop on spend, revenue, and MER.
Optimization & Scaling
We double down on what works and cut what does not. Scaling is methodical: we increase spend in proportion to proven MER targets, test new channels when the data supports it, and continuously optimize creative, audiences, and landing pages.
Built for the platforms powering your store
Shopify & Shopify Plus
The majority of Interconnections ecommerce marketing clients run on Shopify. We understand its ecosystem deeply: product feeds, checkout optimization, Klaviyo integration, and app stack strategy.
WooCommerce
For WordPress-based stores, Interconnections handles the added complexity of plugin management, hosting performance, and WooCommerce-specific conversion optimization.
BigCommerce & Magento
Enterprise ecommerce platforms with more complex catalog and checkout requirements. Interconnections has managed marketing for stores on both platforms with large product catalogs.
Want to know what is limiting your store?
Get a free ecommerce marketing audit. Interconnections will identify the biggest revenue opportunities across your channels.
Get Your Free AuditThis is for you if...
- ✓You run a DTC ecommerce store on Shopify, WooCommerce, or BigCommerce
- ✓Your store generates at least $500K in annual revenue and you are ready to scale
- ✓You are tired of managing 3+ vendors who do not talk to each other
- ✓You want one team accountable for overall revenue growth, not just channel metrics
- ✓You care about margins and MER, not just top-line revenue numbers
- ✓You are willing to invest in a 90-day ramp to see the full system working
This is not for you if...
- ✗You are a brand new store with no sales history or product-market fit
- ✗You want overnight results or guaranteed ROAS without testing
- ✗You are looking for the cheapest agency option available
- ✗You only need one channel managed in isolation with no system thinking
- ✗You are not open to changing your offer, pricing, or creative based on data
Common questions about ecommerce marketing
What does an ecommerce marketing agency do?
An ecommerce marketing agency manages the marketing channels that drive revenue for online stores. Interconnections handles paid advertising, SEO, email and SMS marketing, creative production, and conversion rate optimization as one connected system. The difference between a general marketing agency and an ecommerce marketing agency is that Interconnections understands online store economics: AOV, MER, customer acquisition costs, and how these metrics interact across channels.
How much does ecommerce marketing cost?
Interconnections charges a flat monthly management fee based on scope, not a percentage of ad spend. Most ecommerce marketing engagements start between $3,000 and $10,000 per month in management fees, plus your ad spend budget. Interconnections does not use percentage-of-spend pricing because it creates an incentive to increase your budget rather than optimize for efficiency.
How long until I see results from ecommerce marketing?
Most Interconnections ecommerce clients see measurable improvements within 30 days on paid channels. SEO and email typically take 60 to 90 days to show significant momentum. Full-system results, where all channels are working together and MER is stable, usually develop over 90 to 120 days. One Interconnections client went from $50K to $228K in monthly revenue over six months.
Do you work with Shopify, WooCommerce, and BigCommerce stores?
Interconnections works with ecommerce stores on Shopify, Shopify Plus, WooCommerce, BigCommerce, and Magento. The majority of Interconnections ecommerce marketing clients run on Shopify. Our approach is platform-informed but not platform-dependent. The growth strategy adapts to your tech stack, not the other way around.
What is the difference between ecommerce marketing and ecommerce SEO?
Ecommerce marketing covers all revenue-driving channels for an online store: paid ads, SEO, email, creative, and CRO. Ecommerce SEO is one component focused specifically on organic search visibility, product page rankings, and content strategy. Interconnections offers both as separate services because the search intent is different. Brands that need full-funnel support start with ecommerce marketing. Brands that specifically need organic traffic growth explore our ecommerce SEO services.
What is MER and why does Interconnections use it?
MER stands for Marketing Efficiency Ratio. It measures total revenue divided by total marketing spend across all channels. Interconnections uses MER instead of platform-specific ROAS because individual platform attribution is unreliable. Meta and Google both take credit for the same sale. MER gives ecommerce brands a single, honest number that reflects true marketing efficiency. Interconnections clients typically see MER ranges from 1.5 to 13.0 depending on product category and price point.
Ready to grow your online store profitably?
No pitch deck. No pressure.
Just a real conversation about your ecommerce business and whether Interconnections can help.
Get in TouchOr email us directly at hello@theinterconnections.com