Blogs

Facebook Ad

February 26, 2025

Measuring Impact in Specific Cities & Expanding Facebook Geo-targeting

In the dynamic digital landscape of today, Facebook advertisements have emerged as a powerful marketing weapon for companies looking to increase sales and conversions. However, businesses often grapple with the challenge of quantifying their impact in specific cities and then scaling up that success across larger geographies. This blog will delve into the process of accurately measuring the influence of Facebook ads in location targeting and provide valuable insights on how to replicate and expand that success to a broader geographical reach.

Last Click Attribution Model

February 26, 2025

Measuring Incremental Revenue Driven by Ads

Amidst the ever-changing landscape of digital marketing, the quest for accurately gauging the impact of online advertising campaigns and attributing revenue to specific channels takes centre stage. In this pursuit, the Last Click ads attribution model emerges as a powerful instrument, providing invaluable insights into the effectiveness of ads.

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